Brand + Business Development + Sales
FOR RESIDENTIAL hOME fURNISHING COMPANIES
Creative sales studio : building the business behind beautiful brands
Brand LED strategy | business development | sales growth
Creative Sales Studio is a boutique growth advisory for the home furnishings and design industry, helping manufacturers, home builders, retailers, and design firms align strategy with execution.
Many brands invest heavily in product development, marketing, and showroom experiences, yet struggle to translate those investments into sustainable sales growth. We bridge the gap between brand vision and business performance.
Through a unique combination of brand strategy, business development, sales leadership, channel expansion, and operational alignment, we create growth roadmaps that increase revenue, strengthen market position, and build brands designed for long-term profitability.
Why Leading Brands Need More Than Marketing: Turning Business Challenges into Growth Opportunities
Sales growth has stalled despite strong products.
Brand positioning lacks clarity or consistency.
Teams operate in silos without a unified growth strategy.
Marketing efforts are not translating into measurable revenue.
Distribution opportunities are being missed.
Leadership needs experienced guidance without the cost of a full-time executive
Elevating Brands. Creating Strategic Advantage. Driving Growth.
Brand positioning and market differentiation
Sales strategy and revenue growth planning
Business development and partnership expansion
Wholesale and retail channel optimization
Sales team structure and performance improvement
Market penetration and territory development
Operational alignment to support scalable growth
Marketing and sales integration
Executive advisory and leadership support
The Approach
Foundation & Brand Clarity
We begin by defining the brand’s identity, positioning, and market opportunity. Clarify how your company shows up, stands apart and connects with the right audience.
Brand, Sales & Operational Alignment
We connect brand positioning with the systems that drive performance. Streamlining internal systems and external consistent brand messaging.
Growth Strategy & Business Development
We identify and prioritize new opportunities for expansion, while providing direction and structure. Identifying expansion opportunities across products, markets, build partnerships with a clear roadmap for execution.
Product, Assortment & Go-to-Market Strategy
Aligning product mix, pricing, and presentation to support brand positioning and sales goals.
Team Development
Build accountable, high performing sales team through structure, training and measurable performance systems
Sales Leadership & Execution
Creative Sales Studio works alongside leadership teams to activate strategy and drive results. Senior level guidance for founders and leadership teams.
creative Strategist & growth partner
I have the knowledge, experience and passion for leading sales, operations, marketing, merchandising, and business development for home furnishings brands. I understand how products are developed, how brands are positioned, how sales teams perform, and how retailers buy. Creative Sales Studio brings all of those disciplines together to help companies grow faster, operate smarter, and compete more effectively.
Lisa Samuels
With over 18+ years of executive leadership in the home furnishings and residential design industry, our founder brings hands on experience across wholesale, retail, sales management, operations, marketing, and customer experience.
Known for blending strategic clarity with execution, she has built high performing teams, implemented effective sales systems, strengthened customer service departments, and guided multiple home furnishing brands to record breaking performance.
Creative Sales Studio was founded to provide design driven companies with the leadership structure and sales strategy needed to grow intentionally and profitably.
We add measurable value to every brand we partner with.
Partnered with furniture and home décor brands ranging from $3M–$50M in revenue to drive growth and market expansion
Developed and launched designer trade programs to strengthen brand presence and industry partnerships, Increased sales 64% over 3 years and added 600 + active trade members.
Directed national sales teams of 3 to 78 independent outside sales representatives across multiple markets.
Implemented sales tools, training, and marketing strategies that increased manufacturer and distributor sales by 29% first year.
Expertise in business development, sales strategy, brand positioning, merchandising, and go-to-market execution
Proven ability to help brands scale, refine their vision, and accelerate revenue growth.
Experience Behind the Expertise
Noir Jamie Young Mitchell Gold- Bob Williams Fabricut Left Bank Art Bramble Essentials for Living Jaipur World’s Away Ornate Home
Strategic guidance. Elevated branding. Intentional growth. Let’s start the conversation.
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