Building the Business Behind Beautiful Brands

Brand Strategy + Business Development + SALES LEADERSHIP

Creative Sales Studio partners with emerging and established home furnishing brands to build stronger sales foundations, expand market reach and turn growth opportunities into measuable results.

Where strategy meets sales

Creative Sales Studio bridges the gap between brand vision and business performance by bringing the strategic thinking and the industry experience needed to move a brand forward

Elevating Brands. Creating Strategic Advantage. Driving Growth

01- BRAND STRATEGY

Clarify your Brand . Strengthen your position.

We help brands define where they fit in the market and how to communicate their value.

• Brand positioning

• Go-to-market strategy

• Product & Catagory Strategy

• Marketing alignment

02-BUSINESS DEVELOPMENT

Create opportunities. Open doors. Grow Relationships.

We identify and develop the right opportunities across the design , retail, trade and luxury residential markets.

• New account development

• Market expansion

• Strategic partnerships

• Designer & retail relationships channel development

03-SALES LEADERSHIP

Build a sales engine designed for growth.

Whether you need fractional sales leadership or a stronger sales foundation , we help to create the strategy, structure and accountability behind high performing sales organizations.

• Sales strategy & planning

• Sales team development

• Maximizing reps & territories

• Sales process & infrastructure

• Performance optimization

Lisa Samuels

Lisa@creativesalesstudio.com

Creative Sales Studio was founded by Lisa Samuels, a home furnishings sales and marketing executive with more than two decades of experience building brands, leading sales organizations, developing strategic accounts, and driving growth.

Lisa has led national sales teams, worked across multiple categories and channels, and helped businesses scale from emerging companies to organizations generating tens of millions in revenue.

Her advantage?

She doesn't just advise from the sidelines. She's been in the business.

She understands the realities of manufacturers, sales representatives, retailers, interior designers, product development, pricing, market expansion, and the relationships that ultimately drive business.

20+ YEARS
Home Furnishings Experience

3-75+ SALES REPS
Teams Led

3-$50M+
Businesses Helped Scale

NATIONAL
Director of Sales/VP of Sales & Marketing/Sales Manager

THE RESULT?

Insight. Strategy. Execution. Measurable Growth

BUILT FOR BRANDS WITH AMBITION.

Creative Sales Studio partners with:

Furniture
Lighting
Textiles
Accessories
Decor
Lifestyle Brands
Design-Driven Manufacturers

Experience Behind the Expertise

Noir Jamie Young Mitchell Gold- Bob Williams Fabricut Left Bank Art Bramble Essentials for Living Jaipur World’s Away Ornate Home

Beautiful products alone don't drive growth. The brands that thrive are the ones that connect strategy, distribution, and execution. Start the conversation.